SENIOR ANALYST

MIT was founded by Dr. Conway Rucks, and Dr. Rucks still develops or supervises every research design for all MIT research projects. Dr. Rucks is one of the most extensively, formally-trained and experienced marketing researchers in the marketing research industry. Dr. Rucks is a Professor and Department Chair teaching marketing research, and is the author of scores of articles and papers in direct contribution to the basic marketing research literature. His publications have appeared in Decision Sciences, Expert Systems with Applications, and even National Review. He is a past Assistant Editor of the Journal of Marketing. Dr. Rucks has also worked directly with some of the world's leading corporations in establishing and maintaining their marketing information systems, and on innumerable marketing research special projects.

In 1992, Dr. Rucks was invited to present the Outlook for Attractions at the Travel Outlook Forum sponsored by the Travel Industry Association of America, one of the world’s largest industry associations. Dr. Rucks forecasted an increase in attraction attendance of 4.6 percent for 1993. The actual 1993 attendance increase was 4.8 percent. (See “Articles and Papers” below).

Below is a glimpse of the professional career of the individual who will take the lead in satisfying your information needs:

Dr. Conway Rucks
Present Positions:	President and Senior Analyst, Marketing Information Technologies, Inc., a marketing research and marketing consulting firm. Professor and Chair, Department of Marketing and Advertising, University of Arkansas, Little Rock. Academic specialties: Marketing Research, Advertising and Consumer Behavior, graduate and undergraduate. Voted "Outstanding Executive MBA Faculty Award", 2003. Faculty Excellence Award for Teaching, 1998. Faculty Excellence Award for Service, 1999. Voted “Outstanding” MBA Faculty Award” by MBA students, 2001. Applied Research Interests: customer satisfaction research; customer loyalty and retention; managing customer churn; empirical market segmentation. Basic Research Interests: pattern recognition, especially pattern identification using classical multivariate analytical methods compared to artificial intelligence methods such as neural networks.
Other Positions:	1979-1982, 1994-1996, Chairman, Department of Marketing and Advertising, University of Arkansas, Little Rock. Related Experience: Research Associate, Survey and Marketing Research Unit, Center for Urban and Governmental Affairs, University of Arkansas, Little Rock; project director for Cablecom, Inc., Little Rock Independent Public School District, Arkansas Municipal League, Vice President, Business Consultants, Inc., various projects, consultant to Area Market Research Associates, various projects, private consultant, various projects (see "Research Experience: Clients" below).
Education:	Bachelor of Science in Business Administration, Louisiana Polytechnic Institute, Master of Business Administration, University of Arkansas at Fayetteville, Doctor of Business Administration, Louisiana Tech University. Major field: Marketing. Minor Fields: Behavioral Science, Management Science, Economics. Tool Facilities: Multivariate statistics, Advanced Sampling; Information Systems; FORTRAN, COBOL, BASIC.
Conway Rucks, Research Experience: Clients
Our list of current and former clients includes some of the largest and most progressive firms in a variety of industries. Many of these relationships have durations ranging from five to twenty-plus years.
Theme/Amusement Parks and Systems
• Busch Entertainment Corporation
Adventure Island Busch Gardens Tampa Busch GardensWilliamsburg Cypress Gardens SeaWorld California	SeaWorld Florida SeaWorld Ohio SeaWorld Texas Sesame Place Water Country USA
• Silver Dollar City
• Major League Sports—(Directly)
Boston Red Sox Chicago Cubs Houston Astros	Kansas City Royals Memphis Grizzlies St. Louis Cardinals
• With Aramark (Arenas/Stadiums)	• Baseball Teams
Arrowhead Pond Conseco Field House Corel Centre Key Arena First Union Center GM Place Gund Arena HP Pavillion MCI Center Mellon Arena Nassau Coliseum Oakland Arena Pepsi Center SBC Center Target Center	Angels Atlanta Braves Baltimore Orioles Colorado Rockies Los Angeles Dodgers New York Mets Philadelphia Phillies
• With SportService (Baseball Teams)	• Arenas (Basketball/Hockey)
Chicago White Sox Cincinnati Reds Cleveland Indians Detroit Tigers Texas Rangers	Boston Gardens (Celtics/Bruins) Buffalo Memorial Auditorium (Sabres) Marine Midland Arena St. Louis Arena (St. Louis Blues) Tampa Bay Lightening
• Motor Sports
Daytona Speedway Corporation
• Cruise Lines
Bermuda Cruise Line Commodore Cruise Lines Crown Cruise Lines SeaEscape, Ltd. Scandinavian World Cruises
• Other Attractions
• Anheuser-Busch Brewery Tours & Gift Shops
Columbus, Ohio Fairfield, California Ft. Collins, Colorado	Jacksonville, Florida St. Louis, Missouri Merrimack, New Hampshire
• Anheuser-Busch Beer Schools
Busch Gardens Tampak Merrimac Busch Gardens Williamsburg	SeaWorld California SeaWorld Florida SeaWorld Texas
• Anheuser-Busch Bud World & Mobile Beer Schools
• Arkansas State Fair
The Budweiser Clydesdales
• All other Anheuser-Busch
Anheuser-Busch Promotional Products Group Anheuser-Busch Clydesdale Operations Anheuser-Busch Marketing, Planning, and Research Anheuser-Busch Inc. Busch Media Group Grants’ Farm
• Resorts and Developments
Bailey Properties Dr. Hampton Roy, M.D. Entertainment Properties, Inc. Hilton Grand Vacations Company	Keystone Ski Resort Metrocentre Improvement District Richard Sibley Associates, Inc Sun City Center, Inc.
• Advertising
Cranford, Johnson, Robinson & Woods DDB Needham Worldwide D’Arcy, Masius, Benton and Bowles Gurasich, Spence, Darilek & McClure	Heathcott and Associates MacDonald and Little West and Company
• Others
Arkansas Department of Public Safety Arkansas Municipal League Arkansas Power and Light Company Arktic Ice, Inc. Barnes, Quinn, Flake, and Anderson Canadian Snowbirds Association Cablecom, Inc. E.C. Barton Energy Transporation Systems, Inc.	First National Bank of Little Rock Herbst Shoe Manufacturing Company Little Rock Independent School District Meredith Publications Midwest Cable TV Mrs. Baird’s Bread Company Riceland Foods Worthen Bank & Trust Co

PUBLICATIONS

Marketing Research Guidebook. Little Rock: University Printing, 1997.

Applied Consumer Behavior. Little Rock: University Printing, 1998.

"Outlook for Attractions, 1993," 1993 Outlook for Travel and Tourism: Proceedings of the Eighteenth Travel Outlook Forum, Washington, D.C., U.S. Travel Data Center, October, 1992, pp. 75-83.

"Pattern Development for Vessel Accidents: A Comparison of Statistical and Neural Computing Techniques," Expert Systems with Applications, Volume 20, Number 2, (March 2001). (With Louis Le Blanc and Ray R. Hashemi)

“Pattern Development for Vessel Accidents: A Comparison of Statistical and Neural Computing Techniques," Canadian Transportation Research Forum, 35th Annual Conference, June 4-7, 2000, Charlottetown, Prince Edward Island, Canada. (With Louis Le Blanc and Ray R. Hashemi)

"A Decision Support System for Academic Advising," Journal of End User Computing, Volume 9, Number 3, (July-Sept 2000), pp. 38-49. (With W. Scott Murray and Louis A. Le Blanc)

"An Application of Covariance Analysis to Capacity Expansion at an Intermodel Blending Plant," Decision Sciences, Volume 26, Number 6, November/December 1995, pp. 831-844. (With Louis A. Le Blanc)

"Vessel Accident Modeling: Neural Networks, Discriminant Analysis and Logistic Regression," Expert Systems with Applications, Volume 9, Number 3, 1995, pp. 247-256. (With Ray R. Hashemi, Louis A. Le Blanc, and Angela Shearry)

"A Hybrid Intelligent System for Predicting Bank Holding Structures," European Journal of Operational Research, 109 (1998) 390-402. (With Ray R. Hashemi, Louis A. Le Blanc, and Augustine Rajaranam)

"A Comparison of Pattern Quality Generated by Statistical Approach and Kohonen Layer," March, 1998 in Proceedings of the 1998 World Automation Conference. (With Ray R. Hashemi and Louis A. Le Blanc)

"A Multiple Discriminant Analysis of Vessel Accidents," Accident Analysis and Prevention, Volume 28, Number 4, 1996, pp. 501-510. (With Louis A. Le Blanc)

"A Cluster Analysis of Vessel Accidents," Logistics and Transportation Review, Volume 31, Number 1, March 1995, pp. 47-62. (With Louis A. Le Blanc)

"A Hybrid Intelligent System for Predicting Bank Holding Structures," The Association of European Operational Research Societies, 7th Mini Euro Conference, March 24-27, 1997, Bruges, Belgium. (With Louis A. Le Blanc, Ray R. Hashemi, and Augustine Rajaratnam)

Publications Continued:

"A Relational Database Approach to Negotiation Support: The Alpha-Distance Join," 4th European Conference on Information Systems, Lisbon, Portugal, July 2-4, 1996, pp. 737-747. (With Ray R. Hashemi, Louis A. Le Blanc, and Morteza Anvari)

"A Discriminant Analysis of Information Systems Effectiveness: Categorical Dependent Variables of DSS Impact," Proceedings of the 29th Annual Meeting, Volume IV, Hawaii International Conference on System Sciences, January 3-6, 1996, Maui, HI, IEEE Computer Society Press, pp. 109-118. (With Louis A. Le Blanc)

“Integrating the Case Method in Transportation and Logistics Education," Proceedings of the 31st Annual Conference, Volume I, Canadian Transportation Research Forum, May 26-29, 1996, Winnipeg, Manitoba, pp. 134-141. (With Louis A. Le Blanc)

"The Strategic Sourcing Model for Information Technology," Proceedings of the 1995 Annual Meeting, Decision Sciences Institute, November 20-22, 1995, Boston, MA, pp. 620-622. (With Louis A. Le Blanc)

"The New Orleans Vessel Traffic Service," Proceedings of the 1995 Annual Meeting, Decision Sciences Institute, November 20-22, 1995, Boston, MA, pp. 127-129. (With Louis A. Le Blanc)

"Vessel Accident Modeling: Neural Networks, Discriminant Analysis and Logistic Regression," Proceedings of the 30th Annual Conference, Canadian Transportation Research Forum, May 14-17, 1995, Ottawa, Ontario, Canada, pp. 603-617. (With Ray R. Hashemi, Louis A. Le Blanc, and Angela Shearry)

“General Hospital: Fixed Asset System Selection," Proceedings of the 1994 Annual Meeting, Decision Sciences Institute, November 20-22, 1994, Honolulu, Hawaii, pp. 120-122. (With Louis A. Le Blanc)

"A Multiple Discriminant Analysis of Vessel Accidents," Proceedings of the 36th Annual Conference, Transportation Research Forum, November 3-5, 1994, Daytona Beach, FL, pp. 725-744. (With Louis A. Le Blanc)

"A Multiple Discriminant Analysis of Vessel Accidents," 1994 Annual Conference of the Transportation Research Forum, Daytona Beach, FL, November 3-5, 1994. (With Louis A. Le Blanc)

"A Cluster Analysis of Vessel Accidents," Proceedings of the 29th Annual Conference, Canadian Transportation Research Forum, May 14-17, 1994, Victoria, British Columbia, pp. 288-302. (With Louis A. Le Blanc)

"Armadillo Power & Light: A Software Evaluation and Selection Case Study," Proceedings of the 1993 Annual Meeting, Decision Sciences Institute, November 21-23, 1993, Washington, D.C., pp. 1009-1011. (With Louis A. Le Blanc)

"Solar Energy Users in Arkansas: Their Identifying Characteristics," Public Utilities Fortnightly, CXI, No. 9 (April, 1983), pp. 36-38. (With Joe E. Whalen)

"Solar Users are the Cream of the Crop," Electrical World, CIXVII, No. 2, (February, 1983), pp. 99-100. (With Joe E. Whalen)

"A Credit Scoring Model Using Multiple Discriminant Analysis," Journal of the Academy of Marketing Science, April, 1982.

"Public Industrial Location Inducements: Snowbelt-Sunbelt Preferences," Review of Regional Economics and Business, (October, 1979), pp. 33-40. (With Jack E. Adams, and Dale E. Lewison)

"Separate but Equal," National Review, (April, 1979), pp. 477 ff.

“It's Time for Salespeople's Lib," Sales and Marketing Management, (April, 1977), pp. 51-58.

"Interim Reporting: A Neglected Aspect of Marketing Research," Journal of Business Communications, (Winter, 1976), pp. 3-10. (With Dillard Tinsley)

"Bank Credit Cards and Profitability: Second Study," Journal of Consumer Credit Management, (Spring, 1975), pp. 119-128, abstracted in Journal of Marketing, (October, 1975). (With Elick R. Maledon)

"Bank Card Profitability: User Characteristics," Journal of Consumer Credit Management, (Summer, 1974), pp. 22-32, abstracted in Journal of Marketing, (April, 1974). (With Elick R. Maledon)

"A Multivariate Analysis of Bank Credit Card Usage Patterns and User Characteristics, Georgia Business and Economic Quarterly, (Fall, 1973), pp. 11-31. (With Elick R. Maledon)

"The Antimarketing Prejudice: Opportunity for Academicians," Proceedings: Southern Marketing Association, 1976, pp. 18-20.

"Power Analysis in Distribution Channels," Proceedings: Southern Marketing Association, 1975, pp. 198-201.

"Market Segmentation by Consumer Needs," presented to the Southwestern Marketing Association, March, 1973.

"Bank Credit Card Usage Patterns: An Application of Cluster Analysis," Southwestern Marketing Association, March, 1973. (With Elick R. Maledon)

"Bank Credit Cards and Profitability: Second Study," Southwestern Marketing Association, 1975.

"Power Analysis in Distribution Channels," Southern Marketing Association, November, 1976.

"The Antimarketing Prejudice: Opportunity for Academicians," Southern Marketing Association, November, 1977.

"Arkansas Motorists," in Harper W. Boyd, Ralph Westfall, and Stanley F. Stasch, Marketing Research: Text and Cases, 5th.; Homewood Ill.: Richard D. Irwin, Inc., 1981.

"Consolidated National Bank," in Harper W. Boyd, Ralph Westfall, and Stanley F. Stasch, Marketing Research: Text and Cases, 5th Ed.; Homewood, Ill.: Richard D. Irwin, Inc., 1981.

"Allen Shoe Company," in Charles M. Futrell, Sales Management: Behavior, Practice, and Cases, Hinsdale, Ill.: The Dryden Press, Inc., 1981.

"Hight's Auto Parts," in H.N. Broom, and Justin G. Longenecker, Small Business Management, 5th Ed.; Cincinnati, Oh.: South-Western Publishing Co., 1979.

Five chapters, Dale M. Lewison and Wayne DeLozier, The Basics of Retailing, New York: Merrill Publishing, Inc., 1981.

Other Professional Activities:

American Marketing Association, Advertising Research Foundation, Marketing Research Association, Southern Marketing Association, Southwestern Marketing Association, Metropolitan Chamber of Commerce, Sales and Marketing Executives Association, Outstanding Marketing Educator, 1972, recipient, Mose Sanford McCord Grant for Research in Banking, 1976, Assistant Editor, Journal of Marketing, 1977-1984.